Acquisition adds Corona®, Lexol®, and Horseman’s Dream® to growing Manna Pro Products Umbrella.
FOR IMMEDIATE RELEASE
Contact: Jennifer Hojnacki, Director of Marketing, 314-753-3661, email@example.com
(April 28, 2011)
Manna Pro® Expands its Offerings to the Equine Community with its
Acquisition of Three Leading Equine Care Products
Acquisition adds Corona®, Lexol®, and Horseman’s Dream® to growing Manna Pro Products umbrella.
Chesterfield, MO – Manna Pro® Products, LLC, is acquiring three well-known brands in the equine care category from Summit Industries, Inc. The agreement includes the purchase of the Corona® and Horseman’s Dream® animal care brands in addition to an exclusive license to market the Lexol® leather care brand to the equine market. Summit will continue to sell and distribute Lexol to its existing non-equine markets. The brands complement Manna Pro’s existing product offerings, which range from quality animal nutrition products to grooming and stable management products, and will be available wherever Manna Pro products are sold.
Manna Pro produces high-quality animal nutrition and care products for a broad range of animals. Its largest group of products is geared to horses, but the company also produces feed for backyard poultry and goats, rabbits, cattle, pigs, and companion animals. Manna Pro’s product lines primarily serve the “lifestyle farmer” market – people who own acreage with farm animals, and operate their farms as a hobby rather than a business. The company’s flagship product – Calf-Manna® – has been a staple of animal owners for over 80 years. Its products appeal to people who view their animals not as merely livestock, but as a part of their lifestyle, and even as a part of their family.
According to John Howe, President of Manna Pro Products LLC, product innovation, consistently high quality, and excellent service are keys to the company’s continued growth. “Our customers in the equine and other lifestyle farming segments rely on Manna Pro to bring them the very best options for animal care and nutrition,” Howe says. “We are dedicated to serving as a one-stop resource for the finest brands, and we are excited to bring three trusted names to the Manna Pro family with this acquisition.”
With the acquisition, Manna Pro customers will now be able to find the following products at retail locations across the country:
• The Lexol family of cleaners and conditioners is carefully formulated to maintain the beauty and durability of all types of fine leather, and its alkaline-free products are trusted to maintain the beauty and extend the life of leather saddles and tack. Horse owners also prefer Lexol’s Neatsfoot Leather Dressing, which is specially formulated to condition and protect light-colored leather without darkening or leaving behind a greasy finish.
• Corona products are lanolin-based animal care products and include Corona Ointment, Corona Hoof Dressing, Corona Shampoo Concentrate, and Corona Udder Butter. With over 100 years of experience in helping care for human and animal skin, Corona products have become an essential in stables around the country.
• Horseman’s Dream is a line of animal skin and wound care products widely known for its Veterinary Cream, the “original” first-aid cream compounded from stabilized Aloe Vera. Other Aloe based products such as Liniment, Fly Gone Fly Repellant and Shampoos are now a part of the Horseman’s Dream family.
The Corona Stable of Products acquisition is part of the Manna Pro strategy to expand its offerings in the care and nurturing of animals. According to Howe, “Manna Pro is able to leverage its strengths in retail distribution, new product development, package design, and consumer marketing to give additional focus to the brands we acquire. When customers buy products that are part of the Manna Pro family, they can be confident they are receiving excellent quality at a great value across every product line.”
Learn more about the brands acquired by visiting www.coronastable.com
Learn more about Manna Pro's full line by visiting www.mannapro.com